Consider this photograph, taken when I was on holiday in Jasper National Park three years ago with my family.

I’m quite proud of it. It’s a beautiful view, if I do say so myself. The way the trees and the mountains frame the island, the richness of the colours of the water and the plant life, the starkness of the lighting because of the storm clouds, the stillness of the water… Only I could have taken this photograph, right? It’s a big lake. There has to be thousands of possible shots for tourists to take, right?
The Camera Products Co (Publisher) . The narrows, Maligne Lake, Jasper National Park, Alberta. Vancouver: Published by The Camera Products Co., 1731 Dunbar Street, Vancouver, B.C, [ca. 1940]. Courtesy of Peel’s Prairie Provinces.
Maybe the photographs are in black and white, or are coloured by hand. Perhaps the resolution changes with the settings and/or quality of the camera, or there is more or less snow or greenery depending on the season. Maybe the trees on the island have grown, or there is a different log floating in the foreground. There are slight changes in angle based on the photographer’s height, or perhaps it is framed slightly differently according to the photographer’s eye for the scene. Nevertheless, in composition and choice of subject there is a striking consistency in shots taken at Maligne Lake. If you further refine your Google image search to “Maligne Lake Spirit Island”, the similarities in composition are even more narrow.
Weiss J.A (Photographer) . Maligne Lake, Jasper Park. Jasper National Park: Photographed and Copyrighted by J.A. Weiss, Jasper National Park, Canada, [after 1930]. Courtesy of Peel’s Prairie Provinces (click image for link).
Historian David E. Nye, in “Visualizing Eternity: Photographic Constructions of the Grand Canyon”, speaks to the initial difficultly Americans had in attracting tourists to the Grand Canyon. Put simply, it was too big. Ironic, I suppose, because that’s its biggest draw, today. When you imagine the Grand Canyon, you picture “bigness” in your head. But unless it’s the new “Skywalk”, do you “picture” any particular aspect of the Grand Canyon? Since the nineteenth century – well, since the popular rise of tourism period – tourism and photography have been intrinsically linked. It’s a cliché; tourists are inseparable from their cameras. They seek out the most photogenic things for the express purpose of capturing their image. The search for the perfect shot becomes bound up in the touristic experience. So much of touristic sites are viewed through the camera lens. What sites become havens for tourists are often determined by how pleasingly they can be photographed.
But what of the things that can’t be photographed? You can’t fit the entirety of the Grand Canyon into one frame, or even a panoramic shot. Nye argues that that is one of the reasons why the Grand Canyon was so slow to become popular: because it was difficult to photograph. The best shots that showed the most depth could only be taken from the bottom of the canyon, where very few tourists visited. Some early photographers tried to treat the canyon as sort of the reverse of the more familiar mountain landscapes, with little success. What do you train your photographic gaze upon, when the subject of your gaze is so gigantic? The photograph needs a focus, particularly something that is unique to the region, if your goal is to attract tourists there and not elsewhere. In the case of other national parks, it could be a geyser or a waterfall… or an island. I think that that’s what’s happening in these photographs of Maligne Lake. The mountain landscape is gorgeous, but a bit too big to comfortably fit into one frame. Or, if you do take a photograph of the mountains, there’s nothing strikingly unique about it. Spirit Island functions as a wonderful focus, and a symbol for this lake in particular. The landscape surrounding it, by contrast, isn’t atypical of the many other dozens of lakes in the region. Spirit Island and the eye-pleasing composition found there is an identifiable image and symbol of the region. Hence, its appearance on hundreds of postcards and in innumerable tourist scrapbooks.
Gowen Sutton Co. Ltd (Publisher) . Maligne Lake, Jasper National Park. Vancouver: Published by the Gowen Sutton Co. Ltd., Vancouver, B.C, [after 1921]. Courtesy of Peel’s Prairie Provinces.
But it doesn’t have to be photographed in this way. Observe:

In case you haven’t guessed, this photograph was also taken at Spirit Island – it’s visible in the right of the frame. I had moved about five or ten metres to the left to take this shot. I believe it to also be a fine photograph. The mountains and the island dip down towards the centre of the frame, and the land also meets the water at precisely the middle of the shot. We can see the reflections of the mountains and the sky in the water. I like it, but it’s not a “postcard-worthy” shot. This photograph isn’t nearly as iconic as, well, the photograph of Spirit Island that’s on all of the postcards where the island appears front and centre.
Oh, and as an ultimate sign of betrayal and false advertising: Spirit Island? It isn’t even an island most of the time, except when there’s spring melt-off. It’s a peninsula. I suppose “Spirit Peninsula” doesn’t have the same ring to it.
Postcard 8273
Taylor G. Morris (Photographer) . The Narrows, Maligne Lake, Jasper National Park. Jasper: Photographed and Copyrighted by G. Morris Taylor, Jasper National Park, Canada, [ca. 1940]. Courtesy of Peel’s Prairie Provinces.

Postcard 8276.
Photogelatine Engraving Co (Publisher) . Maligne Lake. – Jasper National Park.. Ottawa: Photogelatine Engraving Co. Limited, Ottawa, c1942. Courtesy of Peel’s Prairie Provinces.
Further Reading (and Viewing):
Nye, David E. “Visualizing Eternity: Photographic Constructions of the Grand Canyon.” In Picturing Place: Photography and the Geographical Imagination. Edited by Joan M. Schwartz. London: I.B. Tauris: 2003.
Great Post. The ‘island’ is very distinctive, but it’s amazing how much the mountains change in the background of all of these shots.
Really enjoyed reading your analysis of Spirit Island as a photo meme! With respect to your hypothesizing about the name “Maligne’ –it is a French word, in fact, a cognate of the English term ‘malign’. A French priest, Father Pierre De Smet, (1801–1873) is credited with naming the river that drains the lake ‘wicked’ (maligne) because of the ferocity of the spring run-off. The name for the river spread to the valley and lake. Prior to that, Aboriginal people who used the terrain referred to the lake as Chaba Imne (Beaver Lake).
That you very much for the clarification regarding the origins of the European name for the lake! It’s not terribly easy finding good historical information on the lake, aside from Schaffer’s account.
In the 1980’s I remember seeing souvenirs of Maligne Lake, (ie…placemats, postcard, pictures etc….) with a teepee in the picture. Now all the pics have no teepee. Was it my imagination or is that the way it used to be in pics? I did notice the one pic above with a teepee and canoe but that’s still not the pic I remember. I was at Maligne Lake this summer, (scratch off of bucket list) and my first response when I got to the island was “where’s the teepee?” No one new what I was talking about. They were all much younger….Was it just put there to take a picture for souvenirs? Does anyone else know or remember what I am talking about? Thank you in advance for any info….and thanks for the awesome pictures and history!
I feel like I’ve seen many historical images of Spirit Island with the tipi. I don’t know off the top of my head what the story behind that is. It’s entirely possible it was put up for promotional purposes but tipis of course don’t last forever, particularly in humid environments. The canvas in particular moulds if left out in the rain/snow for years on end. I suspect that it was simply taken down and never replaced, but this is pure conjecture.
Thank you for sharing your information, though – that you saw promo images with the tipi as late as the 1980s!
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