The word “etiquette”, when used in the twenty-first century, seems almost invariably to have a pretentious connotation. They’re those rules that we’re almost inevitably messing up that nobody cares about anymore except when they embarrass us. “Remnants” of “sexist” etiquette, such as the idea that men should hold open doors for women, still cause anxiety today, with some men not wanting to appear rude by allowing the door to slide closed in a woman’s face but also not wanting to seem sexist by holding it open.
However, etiquette, at its root, was never meant to embarrass anyone. The idea was that if everybody followed the same set of rules, then one could go through life knowing precisely what to expect of themselves and others. Awkwardness would be reduced because everyone knew their role in a given social situation. Caveat: this did, of course, enable entrenched gendered, racial, and classed systems by making certain actions as “natural.” That being said, the general idea behind etiquette was to facilitate interactions with various members of society.
Where does one learn these rules? Generally by being brought up “correctly”: being “well-bred” and well-educated as a child. Essentials of etiquette include not drawing attention to the body (which is why, say, cleaning one’s teeth at the dinner table with a toothpick or picking one’s nose have generally been faux-pas for ages), knowing how to address others properly, and being calm and courteous in almost any situation.

Written etiquette guides, of course, spoke to the anxieties surrounding these usually unwritten rules. The bulk of these books addressed unusual circumstances like introductions and marriages, particularly in situations where one might have to address strangers. One etiquette book from 1896 actually spends over twenty pages on bicycle etiquette: how long a lady could go out cycling, whether or not it was appropriate for her to cycle unescorted, etc. The amount of ink spilled in this chapter is testament to the anxiety the writer felt about this new situation and how society should react to it.
Quick: what’s the worst possible breach of etiquette, according to Edwardian etiquette manuals? It may surprise you. Getting little details incorrect- e.g., whether or not to hold aloft the cliché pinky while sipping a teacup – may mark you out as ill-bred, but the occasional error will not put you in disgrace. No, the worst breach of etiquette is pointing out someone else’s breach of etiquette. So those folks who like to nit-pick other people’s behaviour and correct them in front of others to feel superior? They are in fact worse offenders than those they mock.
(Aside from parents or governesses teaching children etiquette, the only exceptions to this rule seems to be the authors of etiquette manuals, but they always have arrogant overtones to their writing.)
One etiquette manual asked its readers to consider how one should react in a test situation. Say you are hosting a dinner, and you, the hostess, look over and notice that one of your guests is eating his soup with the wrong utensil: a fork. The worst possible outcome of this situation would be for you to chastise this guest in front of everyone, marking yourself out as ill-bred and embarrassing your guest. Alternatively, it would be almost as bad for that guest to look over at you, the hostess, and see that he was eating with a different utensil and for him to feel embarrassed. So what does this etiquette manual recommend you do? Pick up your fork and eat your soup with it like that guest. (Besides, this situation would not have arisen if everyone knew the correct rules; if the problem was that the guest was not brought up well enough to know the correct utensils when he saw them, he should not have been invited, and if the problem was that his table setting lacked the required utensil, that was your fault as a hostess, not your guests’.)
We in 2014 do not live in an etiquette-less society. Some of our etiquette may in flux, certainly, but one of the reasons that people get annoyed is because many of us do not follow the same set of assumed rules. Take, for example, using one’s phone in a lecture hall. Texting, most of us have been taught, is incredibly rude to do when someone is speaking, doubly so if you are, say, a student in a lecture meant to be receiving information from someone with greater knowledge/power than you. However, in recent years, live-tweeting a conference talk has become more and more common; in that case, the audience member glued to their smart phone is in fact being more attentive to what the speaker is saying, not less. Nevertheless, one still can’t, at a glance, see if the person sitting in the front row staring at their phone (and not the speaker) is texting someone about how drunk they were last night or if they are in fact spreading the speaker’s message to attentive followers who couldn’t make it to the lecture.
Historical etiquette books are fascinating because just as often as they enumerate points of etiquette that seem quaint and old-fashioned (one devoted several pages to the merits of using forks or spoons to eat ice cream), much of their advice is still immediately applicable today. Watch this space for further blog entries on forgotten but still useful pieces of historical etiquette.

Further Reading
- Campbell, Lady Colin. The Etiquette of Good Society. London, Paris, & Melbourne: Cassell & Co., Ltd., 1893.
- Complete Etiquette for Ladies and Gentlemen: A Guide to the Rules and Observances of Good Society. London: Ward, Lock & Co. Ltd, 1900.
- Cooke, Maud C. Social Etiquette or Manners and Customs of Polite Society. London, ON: McDermid & Logan, 1896.
- Sauvalle, M. Mille questions d’étiquette: discutées, résolues et classées. Montréal: Librairie Beauchemin, 1907.
- Edwardian street style: Astonishing amateur images which capture the fashion of women in London and Paris over a century ago.
Max Beerbohm’s wonderful (according to me) letter-writing-ettiquette essay: http://grammar.about.com/od/classicessays/a/howbeerbohm.htm
Cheers! Thank you for passing this along! :) I feel like grammarians and writers of etiquette books have many things in common.
Enjoyed your article. Could you send me PDFs of:
Campbell, Lady Colin. The Etiquette of Good Society. London, Paris, & Melbourne: Cassell & Co., Ltd., 1893.
Complete Etiquette for Ladies and Gentlemen: A Guide to the Rules and Observances of Good Society. London: Ward, Lock & Co. Ltd, 1900.
Cooke, Maud C. Social Etiquette or Manners and Customs of Polite Society. London, ON: McDermid & Logan, 1896.
Hello!
I was trying to dig up my copies of the PDFs on old harddrives, but I thought I’d check archive.org instead and found the following:
Lady Colin Campbell: https://archive.org/details/etiquettegoodso00campgoog/page/n8
Maud Cook: https://archive.org/details/socialetiquette00cookgoog
I wasn’t able to find the Ward, Lock & Co one that I was referring to but I was able to find their one specifically for Gentlemen: https://archive.org/details/in.ernet.dli.2015.219834/page/n1
I’ve updated the text of my post to include these.